If we were to describe serenity through a color, most of us would choose some shade of blue. Soft on eyes, blue has a calming effect on our senses. It has a number of hues – some more closer than others to its quintessential core, while others move into farther territories to join forces or clash with other colors.
As a designer you should give yourself the license to play with blue. If intelligently used you can count on blue to increase the time a visitor dwells on your website. Blue is thoughtful and attractive at the same time. And this quality sets it apart among other color choices.
Time to dabble your artistic fingers in some blue. If you are tempted, don’t be afraid of creating a splash.